The Mac Truck was launched by Dom Tesoriero during the summer of 2012 at the Historic Saratoga Racecourse in Upstate New York. With very little time and resources to put together; Dom, along with the help of some close friends and family conceptualized the brand, rented and redesigned an old pizza truck to create the Original Mac Truck. The Mac and Cheese was a hit and quickly became a fan favorite among Saratoga racing fans, setting the stage for the Mac Truck's Next Grand Opening...
The Starting Gate
After Saratoga the Mac Truck Rolled into Manhattan as NYC's First and Only Mac and Cheese Food Truck, and immediately caught the eye of the hungry Midtown and FiDi lunch crowd. Having the cheesiest lunch option on the street, and arguably the best music selection ever, the Mac Truck built an army of loyal customers who we affectionately called #macheads.
With all the new press the truck was getting; it wasn't long before the phone started ringing to feature Dom, and the Mac Truck on nationally televised shows including: 'Rewrapped, Food Network Star, Fox & Friends, Dr. Oz, and Wendy Williams. Propelling the brand onto the big stage.
NYC Meets Texas
By 2018 the Mac Truck had expanded into 3 Trucks in the NYC area, selling our cheesy goodness at the BIGGEST events like; GovBall, NYC Comic Con, Afro Punk, Belmont Stakes, NYC Anime, and Saratoga. But on New Year's Eve 2018, Dom would meet the Cheese to his Mac.. and the Mac Truck was about to head WEST..
In a crowded NYC apartment party on New Year's Eve Dom met Lee Pedone; a former Pro bare back rider, turned bucking bull owner (closing time), turned Chef, and entrepreneur. Lee immediately fell in love with the concept and wanted to bring the concept to Texas. Within a month he convinced Dom to come to Texas, started building the truck, booking events, and promoting the brand... all while having never worked on the truck. The whole idea was so crazy it actually started to make sense, and both guys knew they were about to do great things together. They sealed the deal with a handshake.
Texas and The Future
Within the first 6 months of being in Texas, the Mac Truck built a huge presence on the DFW events scene. With Food Trucks and Concessions serving NASCAR, Texas Motor Speedway, Cotton Bowl Arena, Ranch Bash, RWP, and more. Expanding production of the creamiest, cheesiest, Mac and Cheese you've ever had to a USDA Facility. Shipping Direct to Consumer NATIONWIDE. With plans to expand the brand to a city near you.